Ben Hume-Paton is a dynamic British Creative Director renowned for his innovative work across films, experiential projects and collaborations with leading global brands, including Burberry, Next, Honda and Jaguar Land Rover. His impressive journey in the creative industry began with a passion for music videos, where he first showcased his talents after winning the prestigious FujiFilm Scholarship. This milestone propelled him to establish his own production companies, IDP & SOMA, where he directed captivating music videos for emerging bands.  Transitioning to commercials, Ben quickly gained acclaim for his striking and creative spots for Next which helped propel the company back into profit.  His narrative-driven approach and keen eye for detail made him a sought-after director in the competitive advertising landscape.

Ben’s versatile talents also shine in the television realm. He has contributed to beloved shows such as "Top Gear" and served as Series Director for acclaimed documentaries like "TT Legends” for ITV and "Jetstream" for Discovery Europe.  As Creative Director of Gaucho Productions, a cutting-edge marketing and content-producing company, he collaborated with esteemed brands like JLR, Suzuki, and Microsoft. One of his standout achievements was directing a gripping film showcasing a Discovery 4 navigating the perilous Andes' highest road, but perhaps the pinnacle of his career was the pan-European art project for Honda, culminating in an exhibition in Berlin led by renowned artist Ryoji Ikeda titled “Dataanatomy.”

In his role as Creative Producer at UNIT9, Ben expanded his technical prowess, diving into the realms of VR and AR technology with notable clients such as Virgin Galactic, Digital Catapult, and Google. His expertise proved invaluable as he returned to documentary filmmaking in the aftermath of lockdown with “The Line: Saudi Arabia's City of the Future in NEOM” The project garnered massive global attention, featuring MBS's first English interview and amassing a staggering 208 million views worldwide.

Influenced by travel, fashion, architecture, and graphic design, Ben believes in the importance of the organic process behind creating art. He continually draws inspiration from his surroundings, evolving his unique vision with each project, whether it's a commercial, branded content, documentary, or film. With an unwavering commitment to creativity, Ben Hume-Paton seeks to engage audiences and redefine storytelling in the modern age.